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PSI rebrands in closer alignment with Jokowi

The new logo features an elephant to reflect strength and courage, accompanied by the party’s initials and the phrase "Partai Super Tbk" (Super Open Party) coined by former president Joko “Jokowi” Widodo.

Yerica Lai (The Jakarta Post)
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Sat, July 19, 2025 Published on Jul. 18, 2025 Published on 2025-07-18T19:54:51+07:00

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Former president Joko “Jokowi“ Widodo delivers his speech during the opening of the national congress of the Indonesian Solidarity Party (PSI) on Saturday, July 19, 2025 in Surakarta, Central Java. His youngest son Kaesang Pangarep was reelected as party chairman during the congress, sealing the former president's control over the party. Former president Joko “Jokowi“ Widodo delivers his speech during the opening of the national congress of the Indonesian Solidarity Party (PSI) on Saturday, July 19, 2025 in Surakarta, Central Java. His youngest son Kaesang Pangarep was reelected as party chairman during the congress, sealing the former president's control over the party. (JP/Youtube/PSI/0)

T

he Indonesian Solidarity Party (PSI) is expected to unveil a major rebrand during its national congress over the weekend, a move analysts believe reflects the party’s strategy to sharpen its image and align more closely with former president Joko “Jokowi” Widodo.

The rebrand will include changes to its logo and colors to project a stronger message of inclusivity and openness, said officials of the party, which is known for its youthful image and progressive branding.

The congress is held from Saturday to Sunday in Surakarta, Central Java, which is also the hometown of Jokowi and his youngest son and current PSI chair Kaesang Pangarep. Key agenda items include the launch of the party’s new logo and the race for the party’s chairmanship as Kaesang seeks reelection.

Jokowi, who is not a party member, is set to speak on Saturday at a session that will be attended by thousands of party members. President Prabowo Subianto and Vice President Gibran Rakabuming Raka, Jokowi’s eldest son, are expected to attend the congress’ closing on Sunday.

Benidiktus Papa, secretary of the PSI congress’s steering committee, said the changes are aimed at solidifying the party’s identity and reinvigorating its members, noting that the party seeks to “grow stronger” and “more solid” moving forward.

“We’ve reflected on the last two elections and recognize areas that need improvement. This rebrand is part of that renewal process,” he said in an interview with Kompas TV on Friday.

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The Surakarta Public Order Agency (Satpol PP) officers take down flags featuring the new logo of the Indonesian Solidarity Party (PSI) in Surakarta, Central Java on July 16, 2025. The flags are installed in regions prohibited for any banners featuring political parties and mass organizations as mandated by a 2023 mayoral regulation. (Antara/Mohammad Ayudha)

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