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View all search resultsGojek’s Ramadan campaign focuses on making connection easier
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(Courtesy of Gojek)
A
s Ramadan unfolds amid increasingly fast-paced and dynamic lifestyles, Gojek has launched its latest campaign, “Pasti Ada Jalan Silaturahmi Pakai Gojek”, aimed at helping Indonesians stay connected with family and friends throughout Ramadan.
Gojek said the campaign reflects its commitment to supporting the diverse ways Indonesians observe Ramadan, from meal preparation at dawn to iftar gatherings, from travelling to sending hampers and essentials. This holy month, Gojek has prepared a range of curated programs and promotional offers for its customers.
Responding to evolving Ramadan habits
Ramadan remains a deeply meaningful time for praying and togetherness. However, as routines get busier, distances stretch further and daily needs become more varied, maintaining silaturahmi (communal bonds rooted in Islamic tradition) can become more challenging than before.
Gojek says it recognizes these shifting dynamics and seeks to offer practical solutions for users to stay connected in their everyday lives, helping turn intention into action.
Consumer trends reflect this growing reliance on on-demand services. A Jakpat survey titled Consumer Behavior of 2025 Ramadan & Eid, found that more Indonesians are turning to online food delivery for sahur (the pre-dawn meal) and iftar (breaking-of-the-fast meal). The survey also reveals that sending hampers remains popular, with an increasing trend of online purchase to share hampers with family and loved ones.
“Ramadan is always a moment to reconnect with those closest to us. We understand that everyone has their own way of maintaining silaturahmi. Through this year’s Ramadan campaign, we want to ensure that whatever the circumstances, there is always a way to stay connected with Gojek,” said Marsela Renata, head of marketing at Gojek.
Recognizing the user’s diverse needs, Gojek has crafted three silaturahmi tips that address different ways of staying connected:
Stay connected within budget
Under the campaign, Gojek is offering a range of promotions for users looking to manage expenses while staying connected, including:
- Discounts up to 60 percent off first transactions for new users of GoRide, GoCar and GoFood;
- a Rp 7,900 special price for a 30-day Gojek PLUS package for new users with the code COBAPLUS;
- Delivery discounts and daily flash sales of up to 70 percent on GoFood orders;
- GORAMADAN voucher code offering discounts of up to Rp 60,000 for GoRide and GoCar;
- Flat Rp 5,000 delivery fees via GoSend with the code GOSENDHEMAT;
- and curated sahur and iftar cooking packages on GoMart for quick ingredient delivery.
Stay connected through giving
For those wishing to share with loved ones from afar:
- Discounts of up to 25 percent off through the GoFood “Kirim Makanan” feature;
- One-hour guarantee hampers delivery via GoSend Instant, with discounts of up to Rp 15,000 using the code GOSENDHAMPERS.
Stay connected with togetherness
To further highlight the spirit of staying connected, Gojek has launched a Ramadan mini-series titled Para Pencari Jalan Silaturahmi, starring veteran actor Deddy Mizwar as he brings childhood nostalgia back to life. The series began airing on Feb. 19 across Gojek’s social media platforms, including Instagram, YouTube and TikTok.
Gojek has also spotlighted the recommended destinations for Ramadan, ranging from popular eateries, takjil (light snack) bazaars to iconic mosques, accessible via GoRide and GoCar in six cities — Greater Jakarta, Bandung, Surabaya, Yogyakarta, Palembang and Makassar. The curated list aims to make it easier for users to plan gatherings and stay connected during Ramadan and Idul Fitri.
The campaign also features in-app activities such as Daily Check-In, GoCats mini games and Mystery Box - giving users opportunities to earn weekly prizes and GoPay Coins.
“Ramadan is a meaningful time for many Indonesians,” Marsela said.
“As such, we want to remain relevant in the ways people observe this holy month - whether for praying or helping them to stay connected with those who matter the most.”
