Beijing-based Pop Mart is part of a rising tide of Chinese cultural exports gaining traction abroad, furry ambassadors of a "cool" China even in places associated more with negative public opinion of Beijing such as Europe and North America.

Labubus, which typically sell for around $40, are released in limited quantities and sold in "blind boxes", meaning buyers don't know the exact model they will receive.

The dolls are "a bit quirky and ugly and very inclusive, so people can relate", interior designer Lucy Shitova told AFP at a Pop Mart store in London, where in-person sales of Labubus have been suspended over fears that fans could turn violent in their quest for the toys.

"Now everything goes viral... because of social media. And yes, it's cool. It's different."

While neighbouring East Asian countries South Korea and Japan are globally recognised for their high-end fashion, cinema and pop songs, China's heavily censored film and music industry have struggled to attract international audiences, and the country's best-known clothing exporter is fast-fashion website Shein.

There have been few success stories of Chinese companies selling upmarket goods under their own brands, faced with stereotypes of cheap and low-quality products.

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